Nicholas Loui
Vital Information
- Born: May 27, 1990
- Parents: Warren Loui, Rose Chan Loui
- Siblings: Ryan Loui (younger brother), Samantha Loui (younger sister)
- Spouse: Graham Ives (married September 8, 2023)
- Occupation: CEO & Co-Founder, PeakMetrics
- Grew up in: La Canada Flintridge, California
Education
High School
- Flintridge Prep (Flintridge Preparatory School)
- Location: La Cañada Flintridge, California
- Graduation date needed (likely ~2008)
- Mother Rose Chan Loui served on Board of Trustees during his time there
- All three Loui children attended this private preparatory school
Undergraduate
- University (dates and degree needed)
- Location and details to be researched
Entrepreneurial Career
PeakMetrics (2017-Present)
- Role: Cofounder and CEO
- Co-Founders: Ronald Loui (uncle, AI/Computer Science professor, departed after ~2.5 years) and Bobby Lincoln (long-time friend)
- Founded: 2017
- Industry: AI-powered narrative protection and media intelligence
- Description: Machine learning platform that monitors media sources and social platforms to identify negative press, manipulation indicators, and misinformation. Provides automated proactive crisis management services to businesses and governing organizations.
- Key Partnerships: Stagwell Group’s PRophet relies on PeakMetrics’ media monitoring software
- Notable Impact:
- Major news outlets (CNN, The New York Times, Associated Press) have cited PeakMetrics reports
- Documented election-related misinformation about Vice President Harris and President Biden
- Critical white space in reputation management and misinformation detection
- Family Collaboration:
- Co-founded with uncle Ronald Loui (Warren’s brother), who established AI/ML technical foundation (~2017-2020, ~2.5 years)
- Cross-generational Loui family business venture, continuing family pattern seen in Steven Loui’s work at Pacific Marine Supply Co
- Employed brother Ryan Loui as Sales Representative (September 2020-May 2021)
DDJLA (2007-2012)
- Role: Co-Founder (with Bobby Lincoln)
- Industry: DJ and entertainment services
- Duration: ~5 years of operation
- Service Area: Los Angeles, La Cañada, Pasadena
- Family Connection: Employed brother Ryan Loui as DJ (September 2007-September 2012)
- Significance: Nick’s first entrepreneurial venture, started at age ~17
Pre-PeakMetrics Career (2012-2017)
- Chief Marketing Officer - Vixlet (ad-tech startup)
- Leadership Role - Nexus (global community connecting wealthy individuals with social entrepreneurs)
- Leadership Role - Out in Tech (supporting 50,000 LGBTQIA+ technology workers across 32 cities)
Entrepreneurial Pattern
Nick has demonstrated consistent entrepreneurial drive:
- First venture (age 17): DDJLA - Entertainment services with friend Bobby Lincoln (2007-2012)
- Corporate leadership (age 22-27): CMO and leadership roles at tech startups and nonprofits (2012-2017)
- Major venture (age 27): PeakMetrics - AI-powered media intelligence platform co-founded with uncle Ronald Loui and Bobby Lincoln (2017-Present)
- Both of his own businesses provided employment opportunities for brother Ryan
Family Business Innovation
PeakMetrics founding represented an uncle-nephew collaboration combining:
- Uncle Ronald Loui’s academic AI expertise (Harvard BA, Rochester PhD, 40+ years research) - established technical foundation, departed after ~2.5 years
- Nick’s entrepreneurial experience and business leadership - continued as CEO
- Bobby Lincoln’s long-term partnership and loyalty
- Cross-generational Loui family tech venture, continuing family pattern
Recognition & Awards
PRWeek 40 Under 40 (2024)
- Recognized as one of PRWeek’s “40 Under 40” leaders in 2024 (age 34)
- Honored for building PeakMetrics into a major player in reputation management and misinformation detection
- Recognition for filling “critical white space” in the industry, particularly for brands and political organizations during election cycles
Personal Life
Marriage
- See: 2023 - Nicholas Loui Graham Ives Wedding
- Married to Graham Ives on September 8, 2023
Family Activities (from 2021 newsletter)
Travel
- Seattle AirBnB visit with parents (March 2021)
- Napa Valley wine weekend with family (March 2021)
- Big Island and Oahu, Hawaii (June 2021) - professional photo session in Kona with photographer Tracey Lyn
- London trip with Graham (December 2021) - saw musical Six
Wine Expertise
- Participated in family wine blending competition (2021)
- Tied with Ariana for second place in blind tasting
- Memorable tasting note on Graham’s wine: “tastes like toe”
Interests
- Wine tasting and appreciation
- Travel
- Theater (London West End visit)
- Family activities
Timeline
| File | type | date | location |
|---|---|---|---|
| 2023 - Nicholas Loui Graham Ives Wedding | marriage | September 08, 2023 |
|
| 2017 - PeakMetrics Founded | business-venture | 2017 | United States |
| 2024 - Nicholas Loui PRWeek 40 Under 40 | celebration | 2024 | United States |
Sources
Notes
Nicholas (Nick) appears in the holiday card collection from 1994-2021, showing his growth from childhood to adulthood. The earliest card (1994) lists him as a young child, and by 2021 he is an adult actively participating in family travel, wine culture, and maintaining a long-term relationship.
Personality Traits (from newsletters)
- Close family bonds
- Sense of humor
- Cultured interests (wine, travel, theater)
- Adventurous (international travel, wine expertise)
Community & Advocacy
LGBTQIA+ Leadership
- Leadership role at Out in Tech, a organization supporting 50,000+ LGBTQIA+ technology workers across 32 cities globally
- Advocate for LGBTQIA+ representation in technology industry
- Married to Graham Ives (2023), openly representing LGBTQ+ family values
Social Impact
- Leadership at Nexus, connecting wealthy individuals with social entrepreneurs
- Focus on using technology for social good and crisis management
- Platform used to combat misinformation and protect democratic processes
Research Needed
- Birth place (likely California, possibly Los Angeles/La Cañada area)
- Flintridge Prep graduation date (likely ~2008)
- Flintridge Prep activities, achievements, honors
- Undergraduate university, dates, and degrees
- PeakMetrics funding, revenue, and company size
- When and how he met Graham
- Current residence location (likely California or major tech hub)
- Earlier life milestones and childhood details
- Tenure dates at Vixlet, Nexus, and Out in Tech