PeakMetrics

Overview

PeakMetrics is an AI-powered narrative protection platform that employs machine learning to monitor media sources and social platforms. The company identifies negative press, manipulation indicators, and misinformation, providing automated proactive crisis management services to businesses, brands, and governing organizations.

Leadership & Co-Founders

Nicholas Loui - Cofounder & CEO

• Age at founding: 27 (2017)
• Previous experience: CMO at Vixlet, leadership roles at Nexus and Out in Tech
• Recognition: PRWeek 40 Under 40 (2024)
• Family relation: Son of Warren Loui and Rose Chan Loui

Ronald Loui - Co-Founder (2017-~2019)

• Tenure: Co-founder (2017), departed after ~2.5 years (~2019-2020)
• Expertise: Computer Science, Artificial Intelligence, Computational Reasoning
• Academic position: Professor at Case Western Reserve University, former professor at Washington University in St. Louis
• Education: Ph.D. University of Rochester (1987), B.A. Harvard (Applied Mathematics, 1982)
• Research areas: AI, defeasible logic, decision theory, computational argumentation
• Family relation: Brother of Warren Loui, uncle to Nicholas
• Contribution: Provided foundational AI/ML architecture and research-based approach in early years

Bobby Lincoln - Co-Founder

• Previous partnership: Co-founded DDJLA with Nicholas Loui (2007-2012)
• Background: Entertainment/DJ services entrepreneurship
• Family relation: Long-time friend of Nicholas Loui

Timeline

• Founded: 2017 (Nick was 27 years old)
• Status: Ongoing (as of 2024, 7+ years of operation)
• Recognition: PRWeek 40 Under 40 for Nick Loui (2024)

Products & Services

Core Platform

• AI-Powered Monitoring: Machine learning algorithms scan media sources and social media platforms
• Narrative Protection: Identifies emerging negative narratives before they become crises
• Manipulation Detection: Flags indicators of coordinated manipulation campaigns
• Misinformation Tracking: Documents and reports on false or misleading information spread
• Automated Crisis Management: Proactive alerts and recommended responses for clients

Target Clients

• Businesses: Brand reputation management
• Political Organizations: Election-related narrative monitoring
• Governing Bodies: Democratic process protection

Notable Impact

Political & Democratic Applications

• Documented election-related misinformation about Vice President Kamala Harris
• Tracked false narratives about President Joe Biden
• Reports cited by major news outlets including:
  • CNN
  • The New York Times
  • Associated Press

Industry Partnerships

• Stagwell Group’s PRophet: Relies on PeakMetrics’ media monitoring software
• Integration with major PR and communications firms

”Critical White Space”

Nick Loui recognized for filling a crucial gap in:

• Reputation management technology
• Real-time misinformation detection
• Proactive crisis management
• Election cycle narrative protection

Family Connections

Ryan Loui worked as a Sales Representative at PeakMetrics from September 2020 to May 2021 (9 months) on a contract basis. This was during the COVID-19 pandemic period, when Ryan was transitioning from his bartending career toward law school.

Family Significance

This represents Nicholas Loui’s second major entrepreneurial venture after DDJLA. Unlike his first business (entertainment/DJ services), PeakMetrics operates in the technology and analytics space, showing Nick’s evolution as an entrepreneur.

The company provided a remote work opportunity for Ryan Loui during the pandemic period, bridging Ryan’s transition from hospitality/music to his legal career.

Significance to Loui Family

Multi-Generational Family Venture

PeakMetrics represents a cross-generational Loui family collaboration (at least in its founding):

• Generation-1: Ronald Loui (Warren’s brother) - AI/Computer Science expertise (co-founded 2017, departed ~2019-2020)
• Generation-2: Nicholas Loui (Warren’s son) - Entrepreneurship and business leadership (2017-Present)
• Uncle-Nephew Partnership: Combined Ronald’s decades of AI research with Nicholas’s startup experience to launch the platform

This continues the Loui family pattern of cross-generational business collaboration, similar to:

• Steven Loui (generation-0) working with mother Alyce Loui and father Fred Loui at Pacific Marine Supply Co
• Multiple family members contributing to Cardinal Rule Wines

Combining Family Expertise

The co-founding team brings complementary skills:

1. Ronald’s AI Research: 40+ years of academic work in artificial intelligence, logic, and computational reasoning
2. Nicholas’s Business Acumen: Entrepreneurial experience (DDJLA), tech startup CMO experience, leadership skills
3. Bobby’s Loyalty: Long-term partnership with Nicholas dating to teenage years (DDJLA)

Entrepreneurial Success

PeakMetrics represents the culmination of Nick’s entrepreneurial journey:

1. Age 17: Founded DDJLA with Bobby Lincoln (entertainment services)
2. Age 22-27: Built experience at tech startups and nonprofits
3. Age 27: Co-founded PeakMetrics with Uncle Ronald and Bobby Lincoln (major tech platform)
4. Age 34: PRWeek 40 Under 40 recognition

Academic-Industry Bridge

PeakMetrics bridges the gap between:

• Ronald’s academic AI research (defeasible logic, computational reasoning)
• Nicholas’s commercial application (real-world crisis management, misinformation detection)
• Practical impact (protecting democratic processes, brand reputation)

Social Impact

The company aligns with Loui family values:

• Using technology for social good
• Protecting democratic processes
• Combating misinformation
• Supporting transparent communication
• Family collaboration and mutual support

Industry Recognition

Nick’s achievement with PeakMetrics demonstrates the success of second-generation Loui family members in establishing significant professional impact beyond the family’s traditional legal/wine business domains, while Ronald’s participation shows generation-1 continuing to contribute innovative work.

Research Needed

• Bobby Lincoln full name and background details
• Current company size (number of employees)
• Funding rounds and investors
• Annual revenue or valuation
• Current headquarters location (likely CA or NYC)
• Specific AI/ML technologies used
• Client list (if public)
• Company website URL
• When/how Stagwell partnership developed
• Awards or recognition beyond PRWeek 40 Under 40